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Most retention programmes fail on delivery, not copy. Smart Messaging watches which medium each customer actually engages with, then stops using the other three.
There are roughly 69,000 active dealerships in the US and the same retention gap we spent sixteen years solving in Canada. The problem crosses the border cleanly.
US dealers spent $9.96 billion on advertising last year — $739 per vehicle sold. The number worth comparing it to is what it costs to talk to someone you already sold.
New-vehicle sales are forecast to close 2026 down 2.9%. When the market stops handing you volume, growth has to come from the customers already in your database.
