Markets Served
3,778 franchised rooftops, more of them group-owned every year, and a consent regime that puts the burden of proof on the sender. We help Canadian franchise dealers hold service share and market to their own customers without guessing at whether they’re allowed to.
The challenge
Under CASL the onus of proving consent sits with whoever sent the message — and implied consent runs out two years after a purchase, six months after an inquiry. Bumper records how and when each consent was given, so launching a campaign is a reporting question rather than a legal one.
Canada’s 3,778 franchised rooftops are increasingly group-owned, so a single store competes against a group’s marketing budget. Systematic lifecycle contact is the one advantage that doesn’t scale with spend.
DMS, CRM, ad vendors, website, phones — increasingly bundled under one supplier. Our stack layers onto what you already run instead of asking you to move everything again.
The dealer growth builder
Set your volume, pick what you’re trying to grow, and see exactly which Vicimus products your dealership would run — and why each one is in there.
How we help
Each layers onto what you already run — start with one, add more when you're ready.
Pick from a library of campaigns to reach new and existing customers through direct mail, email, SMS, and…
View product →Bridge the gap between handshake and F&I. Empower customers to customize their vehicle and payment while they…
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Targeted outreach, BDC support, and hands-on execution turn dealership data into appointments, sales, and…
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Every vehicle purchase and every service appointment is a chance to sell accessories. Accessory Accelerator…
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Pie — short for Predictive Intelligence Engine — consolidates sales, service, parts, inventory and financial…
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Track, record, report, and improve every customer conversation with a dealership phone system built for…
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Inbound overflow, outbound follow-up, appointment setting, service reminders, retention campaigns, and…
View product →Why franchise dealers choose Vicimus
Most franchise stores can buy every one of these capabilities somewhere — from an enterprise suite, or from a shelf of point vendors. What’s rare is getting all of them from a partner that connects the reporting, knows the retail automotive business, and answers for the result.
Illustrative comparison prepared by Vicimus and current as of 2026. Cox Automotive is a category leader whose retail brands — including Dealer.com, VinSolutions, Xtime, and Dealertrack — are strong in their own right, and marks here reflect our reading of each vendor’s core productized offering rather than what can be assembled through partners, integrations, or third-party add-ons. “Typical vendor mix” describes a stack stitched together from separate point vendors, agencies, website providers, and software companies; no specific vendor is described, and every dealership’s mix differs. The contrast drawn here is about breadth, integration, and single-point accountability, not the quality of any individual tool. Product lineups change — if anything here is out of date, tell us and we’ll correct it.
What good looks like
In their words
“Maria and the team at Vicimus are one of the best and most reliable vendors I have ever worked with. The level of customer service has been first class — better than most vendor relationships I have experienced in over 20 years.”
Julia Shauf“Bumper has got it right — the right message to the right people at the right times.”
Kristi AlguireReady to start?
A 20-minute conversation is enough to see whether we're a fit. No long-term contracts, no tools to rip out.
