Legal
How Vicimus supports Canada's Anti-Spam Legislation, and the US TCPA/CAN-SPAM rules that run alongside it.
Effective date: August 2026
Canada's Anti-Spam Legislation (CASL) requires consent before sending commercial electronic messages, clear sender identification in every message, and a working unsubscribe mechanism honoured within 10 business days. The Bumper platform is built around those three requirements as defaults, not as an opt-in configuration a dealer has to remember to turn on.
Bumper's campaign tools are built to work from consent a dealership has already obtained — through a sale, service visit, or an explicit opt-in — and to record when and how that consent was captured, so a dealership can show its work if CASL (or TCPA, on the US side) ever asks.
Every email, SMS, and voicemail campaign sent through the platform identifies the sending dealership by name, with a way to reach them — not just a generic "Vicimus" or "Bumper" sender that would obscure who's actually messaging the customer.
A working, one-step unsubscribe link ships on every marketing email by default, and opt-out keywords (like STOP) are honoured automatically on SMS. Opt-outs propagate across a dealership's campaigns immediately, rather than requiring a manual list update.
Dealerships operating in both countries deal with two overlapping-but-different regimes: CASL in Canada, and the Telephone Consumer Protection Act (TCPA) plus CAN-SPAM in the US. TCPA in particular adds specific rules around autodialed and prerecorded calls and texts. Building to CASL's stricter consent-and-identification bar first is what made it straightforward to also meet TCPA's requirements on the US side, rather than running two separate compliance systems.
Vicimus builds the tools that make compliant sending the default. The dealership sending the message remains the party legally responsible for the consent it relies on and the messages it sends — the same way a CRM vendor doesn't inherit its customer's compliance obligations. If you have questions about a specific message you've received, the fastest path is the dealership that sent it; for questions about how the platform itself is built, reach us below.
Questions about this page: legal@vicimus.com · 888-301-6178.
