Bridge the gap between handshake and F&I. Empower customers to customize their vehicle and payment while they wait — with gamification, video learning, and menu selection that ensures 100% product presentation.
Overview
Bumper Finance breaks language barriers and eliminates pressure sales. Experience faster CSI improvement, increased product penetration, and an average lift of $800 PVR. Meet your educated customers with an experience that lets them control deal finalization transparently and without confrontation.
Key capabilities
Custom, dealership-branded videos let the customer feel in control of the process — encouraging them to make more buying decisions.
The 300% rule applies: present 100% of your products to 100% of customers 100% of the time, and you'll sell more product.
Your customers are more educated than ever. Meet them with a process that respects their research and the time they've invested.
Start from our library and add, change, or edit your offerings on the fly, as you need us.
See it work
Customers explore protection products while they wait — arriving at the F&I office educated, engaged, and ready to buy.
While they wait, customers explore protection products at their own pace — each with plain-language coverage, cost, and real claim examples.
Tap products to add them — watch the payment update in real time.
Affordability stays in the customer's control — no surprises at the finance desk.
Same customer, two very different finance-office experiences.
A look inside
How it stacks up
The digital F&I basics are table stakes. Where Bumper pulls ahead is turning waiting-room time into engagement, surfacing real-time customer insight, and backing it with dealer-focused support.
Comparison reflects Vicimus's understanding of publicly available information about Darwin Automotive and MaximTrak as of 2026, prepared in good faith. Competitor offerings change and may vary by plan, region, and configuration; product and company names are trademarks of their respective owners, used here for identification only. Verify current capabilities with each vendor.
The opportunity
Every educated customer is a penetration point. Move the sliders to size the monthly opportunity a self-guided experience can unlock.
Assumes a self-guided lift of ~12 penetration points at ~$540 average product gross. Directional — validate against your store.
Finance Process Reinvention
Modern retailing for your finance department is here — a totally customer-centric approach to F&I that never sacrifices profitability.
Happy clients, happy us
“Maria and the team at Vicimus are one of the best and most reliable vendors I have ever worked with. The level of customer service has been first class — better than most vendor relationships I have experienced in over 20 years.”
Julia Shauf“Bumper has got it right — the right message to the right people at the right times.”
Kristi AlguireOur products
Pick from a library of campaigns to reach new and existing customers through direct mail, email, SMS, and ringless…
View product →
Run Facebook and Google ad campaigns in minutes. Engage thousands of prospects and customers, extend your reach, and…
View product →
Pie — short for Predictive Intelligence Engine — consolidates sales, service, parts, inventory and financial…
View product →
Targeted outreach, BDC support, and hands-on execution turn dealership data into appointments, sales, and lasting…
View product →Ready to start?
Book a 20-minute demo. No long-term contracts, no tools to rip out.
