Data-driven retention marketing that keeps your customers yours.

Pick from a library of campaigns to reach new and existing customers through direct mail, email, SMS, and ringless voicemail — intelligently automating your customer lifecycle across every department.

👤
At risk of leaving
No service visit in 14 months
Intent detected
Smart outreach sent
Customer re-engaged
Customer lifetime value
$0
Home/ Products/Bumper Retention

Overview

Uncover sales opportunities and engage customers proactively.

What if you could identify who was most likely to become a lead before they started shopping? Our intent-mining technology sorts, filters, and optimizes your data to identify and engage historic sales, service, and unsold customers before they wander out to third-party lead providers. By capturing customer signals and analyzing behavior, we alert and retarget those showing buying signals — so you engage at the forefront of their consideration process and keep that customer yours.

Key capabilities

Retention, done four ways.

01

Smart Campaigning

Segmenting 100% of the total addressable sales, service, and unsold prospect database into micro-targeted campaigns ensures the highest possible delivery and engagement rates.

02

Smart Messaging

As we refine and segment your data, the platform tracks the medium each customer engages with and focuses future messaging on that channel.

03

SMS / Text

Communicate where customers are most likely to read and respond. Our TCPA-compliant bulk texting tool respects the opt-in status of customers from your CRM or DMS.

04

Personalization

Every communication is personalized with names, vehicle owned or traded, and tracked behaviorally back to the customer record in our CDP.

See it work

From service visit to repeat sale.

Watch how one customer moves through the retention lifecycle — intent mining, smart messaging, and personalization turning a routine visit into revenue.

Stage 1 of 6

Service Visit

A customer comes in for routine service. Every RO, every touchpoint is captured automatically from your DMS.

0repair order logged
Stage 2 of 6

Intent Signal Detected

Bumper mines the data — equity position, mileage, lease maturity — and flags this customer as in-market before they start shopping.

0%purchase-intent confidence
Stage 3 of 6

Smart Message Sent

The right message goes out on the customer's preferred channel — here, an SMS, timed to the moment of intent.

0%SMS open rate
Stage 4 of 6

Email Opened

A personalized lifecycle email lands with an offer built around their vehicle and equity — not a generic blast.

0xhigher engagement vs. batch email
Stage 5 of 6

Offer Engaged

The customer clicks through and books. Behavioral tracking attributes every step back to the campaign.

0%attributed to the campaign
Stage 6 of 6

Vehicle Purchased

A retained customer becomes a repeat sale — and re-enters the lifecycle for service, F&I, and their next vehicle.

0avg. added gross per retained deal
Playing

A look inside

See it in action.

Account dashboard — invited, engaged, and leads by temperature, with email performance beside them
Account dashboard — invited, engaged, and leads by temperature, with email performance beside them
Every campaign in one place, with open, click and bounce rates benchmarked against average
Every campaign in one place, with open, click and bounce rates benchmarked against average
Always-on lifecycle campaigns — birthdays, service due, lease expiry — switched on per department
Always-on lifecycle campaigns — birthdays, service due, lease expiry — switched on per department

How it stacks up

Bumper Retention vs. the field.

Where dealer retention actually gets won — identifying opportunities, activating customers, communicating across every channel, and executing it for you.

Bumper Retention
Connected lifecycle
  • Intent mining / purchase signals
  • Sales, service & unsold prospect activation
  • Automated lifecycle campaigns
  • Email marketing
  • SMS marketing
  • Ringless voicemail
  • Direct mail campaigns
  • Customer preferred-channel learning
  • Behavioral tracking across campaigns
  • Personalized messaging at scale
  • Service retention campaigns
  • Dedicated performance managerIncluded
  • Fully managed campaign deployment
  • Unlimited campaign creation
  • Transparent campaign reporting
  • Sales, service, parts & F&I in one platform
AutoAlert
Equity mining
  • Intent mining / purchase signals
  • Sales, service & unsold prospect activation
  • Automated lifecycle campaigns
  • Email marketing
  • SMS marketing
  • ×Ringless voicemail
  • Direct mail campaigns
  • ×Customer preferred-channel learning
  • Behavioral tracking across campaigns
  • Personalized messaging at scale
  • Service retention campaigns
  • Dedicated performance managerVaries
  • ×Fully managed campaign deployment
  • ×Unlimited campaign creation
  • Transparent campaign reporting
  • Sales, service, parts & F&I in one platform
automotiveMastermind
Predictive analytics
  • Intent mining / purchase signals
  • Sales, service & unsold prospect activation
  • Automated lifecycle campaigns
  • Email marketing
  • SMS marketing
  • ×Ringless voicemail
  • Direct mail campaigns
  • ×Customer preferred-channel learning
  • Behavioral tracking across campaigns
  • Personalized messaging at scale
  • Service retention campaigns
  • Dedicated performance manager
  • Fully managed campaign deployment
  • ×Unlimited campaign creation
  • Transparent campaign reporting
  • Sales, service, parts & F&I in one platform

Comparison reflects Vicimus's understanding of publicly available information about AutoAlert and automotiveMastermind as of 2026, prepared in good faith. Competitor offerings change and may vary by plan, region, and configuration; product and company names are trademarks of their respective owners, used here for identification only. Verify current capabilities with each vendor.

What Sets Us Apart

Advanced technology + white-glove performance management.

Meet your retention concierge. Your performance partner is always there when you need them — and we cap the number of active clients per team member so every client gets the personalized service and attention they deserve.

Happy clients, happy us

We thrive helping our clients succeed.

“Maria and the team at Vicimus are one of the best and most reliable vendors I have ever worked with. The level of customer service has been first class — better than most vendor relationships I have experienced in over 20 years.”

Julia Shauf

“Bumper has got it right — the right message to the right people at the right times.”

Kristi Alguire

Ready to start?

See it running on your store's numbers.

Book a 20-minute demo. No long-term contracts, no tools to rip out.

Book a demo View all products