Markets Served

Enterprise-grade tools, independent-sized budgets.

Independent stores wear every hat and answer to no OEM. In Canada you also answer to a provincial regulator and to CASL. You need marketing and technology that punch above their price — and that keep a record you can produce.

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The challenge

The Canadian independent’s reality.

01

No OEM support behind you

There’s no factory co-op or corporate marketing team. Every tool has to earn its keep and deliver ROI you can see, or it’s gone.

02

You’re wearing every hat

Owner, marketer, desk manager, BDC. A partner that takes marketing and communication off your plate gives you back your day.

03

Provincial rules, national campaigns

Registration and advertising standards are provincial — OMVIC in Ontario, AMVIC in Alberta, the Vehicle Sales Authority in British Columbia — while CASL is federal and puts the onus of proving consent on you. Records that hold up matter more when there’s no compliance department behind you.

How we help

The products that move the needle here.

Each layers onto what you already run — start with one, add more when you're ready.

Why independent dealers choose Vicimus

The gap is integration, not tools.

Most independent stores already own a DMS, a CRM and a website. The research says the systems do not talk to each other and nobody is actively mining the data — which is a different problem from needing another tool, and it is the one that costs you repeat business.

Most independent stores
Tier 2 — tool-rich, under-integrated
  • ×Customer data unified across DMS, CRM and OEM portal
  • ×Purchase intent mined from that data, not guessed
  • Automated lifecycle campaigns that run without someone remembering
  • Email, SMS and direct mail from one place
  • ×Call tracking tied back to the campaign that caused the call
  • Website and lead capture connected to the same customer record
  • ×Reporting that attributes revenue to a specific campaign
  • ×Somebody accountable for the numbers every month
Vicimus
Rented Tier 4 capability
  • Customer data unified across DMS, CRM and OEM portal
  • Purchase intent mined from that data, not guessed
  • Automated lifecycle campaigns that run without someone remembering
  • Email, SMS and direct mail from one place
  • Call tracking tied back to the campaign that caused the call
  • Website and lead capture connected to the same customer record
  • Reporting that attributes revenue to a specific campaign
  • Somebody accountable for the numbers every month
Build it in-house
Tools plus staff time
  • Customer data unified across DMS, CRM and OEM portal
  • Purchase intent mined from that data, not guessed
  • Automated lifecycle campaigns that run without someone remembering
  • Email, SMS and direct mail from one place
  • Call tracking tied back to the campaign that caused the call
  • Website and lead capture connected to the same customer record
  • Reporting that attributes revenue to a specific campaign
  • ×Somebody accountable for the numbers every month

Baseline figures come from DealerSignals’ Tech Adoption Index, a May 2026 scan of 1,760 US dealership websites, which found the average dealer running 3.8 of 15 core retail-technology categories — with CRM, DMS and F&I appearing far less often than customer-facing storefront technology. Marks in the first column describe that measured baseline and the maturity tiers it supports, not any particular dealership and not any named vendor. “Build it in-house” describes assembling the same capability from separate tools plus internal staff time. Every store differs; if this does not describe yours, that is worth a conversation rather than a correction.

What good looks like

Outcomes dealers see.

A-la-carte
bundles — pay only for what you need
No
long-term contracts to get locked into
1:1
dedicated support, regardless of store size

In their words

Dealers who made the switch.

“Maria and the team at Vicimus are one of the best and most reliable vendors I have ever worked with. The level of customer service has been first class — better than most vendor relationships I have experienced in over 20 years.”

Julia Shauf

“Bumper has got it right — the right message to the right people at the right times.”

Kristi Alguire

Ready to start?

Let's talk about your store.

A 20-minute conversation is enough to see whether we're a fit. No long-term contracts, no tools to rip out.

Contact us Book a demo