Our team
Built by dealer veterans and powered by dedicated retention specialists. We cap client-to-manager ratios so your store always gets real, proactive attention across the US and Canada.
How we started
Vicimus started in Ontario in 2009, when Khalid Kadrie founded the company on a read of the dealership business that turned out to be right: dealers already had the customer data to build real retention programs, and none of the tools to act on it systematically. He'd spent years around the automotive side of the business before that, and built Vicimus to close that gap.
Craig Hooghiem was one of the first people in the building, and spent the years since turning that idea into software — starting with what became Bumper, and building out the engineering behind everything that followed it.
What started as one product for one problem grew into the full suite Vicimus runs today, and the two of them into a six-person leadership team working both sides of the US/Canada border. Between everyone on this page, that's a lot of accumulated years of dealership, automotive and retention-marketing experience — most of it earned before Vicimus, working in and around the stores this platform now serves.
Leadership
The people running Vicimus day to day.
Why it matters
Our leadership spent years inside dealership showrooms, service drives, and BDCs before building Vicimus. Every product decision is rooted in real-world retail reality, not abstract theory.
With active leadership steering operations across both Canada and the US, we understand the specific nuances, vendor ecosystems, and compliance requirements unique to each border.
The engineers and architects who wrote the initial code for Bumper still guide our technical roadmap today, ensuring stability, rapid iteration, and zero tech bloat.
Leadership remains directly accessible and accountable to store performance, enforcing strict workload caps across the organization so quality never yields to volume.
Ready to start?
Book a 20-minute demo. No long-term contracts, no tools to rip out.
