Targeted outreach, BDC support, and hands-on execution turn dealership data into appointments, sales, and lasting relationships. Choose fully hosted support or a flexible self-hosted toolkit. Every touchpoint stays connected through Bumper, from audience selection to post-event follow-up.
High-equity & lease-end profiles filtered via DMS.
Illustrative event workspace
Overview
From private VIP sales and digital campaigns to post-sale education, Bumper Events gives dealerships a practical way to create momentum around a clear goal. Choose a fully hosted event or a self-hosted toolkit; either way, the campaign is powered by the Bumper platform so invitations, outreach, appointments, and results stay connected and measurable.
Key capabilities
A full-service event with personalized invitations, outbound BDC calls, in-store setup, and certified trainers so the dealership team can stay focused on customers and closing deals.
A flexible digital toolkit launched through the Bumper platform, with campaign assets, appointment management, and performance tracking for teams that want to run the showroom experience themselves.
A post-sale event that helps new owners understand vehicle features, dealership services, and maintenance best practices — reinforcing trust after the purchase.
Personalized outbound calls from a professional BDC team to support private sales, limited-time offers, dormant-lead reactivation, and new showroom traffic.
See it work
Click through the Bumper Events engine to see how one coordinated event moves from precise targeting to attributable follow-through.
Select DMS segments and watch the qualified audience update.
Switch between the customer campaign and the BDC conversation that secures the appointment.
Your VIP appointment is held for Saturday at 10:30 AM. Reply C to confirm.
Delivered 9:42 AM“I’m calling with a private invitation based on where you are in your ownership cycle. Would Saturday morning or afternoon be more convenient?”
The live schedule keeps the event team aligned from arrival through delivery.
Immediate performance and long-term retention stay visible in one closed-loop summary.
Illustrative guided demo. Event strategy and results vary by dealership.
A look inside
Real dealership environments, prepared teams, and event-day momentum.
How it stacks up
Bumper Events connects audience planning, customer outreach, BDC support, in-store execution, and measurable follow-through in one Canadian-market program.
Illustrative planning comparison for Canadian dealerships, based on common event-vendor and in-house operating models as of 2026. It does not describe every provider or guarantee legal compliance; capabilities and responsibilities vary by vendor, dealership, province, program, and configuration. Verify current scope directly with any provider.
A Division of Vicimus
Bumper Events brings the Bumper platform into the showroom with hands-on automotive event expertise. The result is a coordinated experience built around your dealership, your customers, and the outcome you want to create.
Happy clients, happy us
“Maria and the team at Vicimus are one of the best and most reliable vendors I have ever worked with. The level of customer service has been first class — better than most vendor relationships I have experienced in over 20 years.”
Julia Shauf“Bumper has got it right — the right message to the right people at the right times.”
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Book a 20-minute demo. No long-term contracts, no tools to rip out.
