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Intent mining: reaching customers before they shop

How capturing behavioural signals lets your store engage at the forefront of the customer's consideration process, before a third-party lead provider does.

Intent mining: reaching customers before they shop

What if you could identify who was most likely to become a lead before they started shopping?

That's the idea behind intent mining. By sorting, filtering, and analyzing your existing customer data, we surface the signals that indicate a customer is moving toward a purchase or service decision — and get your store in front of them first.

Ahead of the third parties

The alternative is waiting until that customer appears on a third-party listing site, at which point you are bidding to rent back somebody you already paid to acquire. Intent mining is simply the decision to reach them earlier, using data you already own.

Signals, not guesses

Equity position, service history, mileage against loan term and engagement behaviour all move before a customer does. Bumper Retention reads those signals across the whole addressable database, then alerts and retargets the customers showing them.

Claudio Fiacco
VP, Business Development / Canada
All posts by Claudio Fiacco →

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