Author
VP, Business Development / Canada
5 posts
Cross-border dealer groups usually run two vendor stacks and two sets of numbers. What it takes to run one — and why the hard part is support, not software.
Dealers drop 30 to 40% of calls and mishandle 43% of leads — not for lack of software. The problem is twelve tools that don't share a customer record.
Most retention programmes fail on delivery, not copy. Smart Messaging watches which medium each customer actually engages with, then stops using the other three.
Sales, service, parts and inventory reporting now share a single connected layer — with benchmarked KPIs and trend analysis tied back to the vehicle.
How capturing behavioural signals lets your store engage at the forefront of the customer's consideration process, before a third-party lead provider does.
