Author
EVP & COO
3 posts
Canada's anti-spam law forced express consent and clean audit trails from day one. Then US consent rules tightened in 2025 — and the hard part was already built.
There are roughly 69,000 active dealerships in the US and the same retention gap we spent sixteen years solving in Canada. The problem crosses the border cleanly.
New-vehicle sales are forecast to close 2026 down 2.9%. When the market stops handing you volume, growth has to come from the customers already in your database.
