Author
VP, Marketing
4 posts
Four measured gaps in the service lane — photos on the RO, the trade valuation nobody offers, the $3,195 tipping point, and the lapsed customers no one owns.
Franchise stores get the software. The US independent and buy-here-pay-here segment is three times larger by rooftop and mostly sold franchise tools at a discount.
The top 10 dealer groups now move 11.1% of US new vehicles. The gap between a group store and a single rooftop isn't capital — it's whether marketing runs as one system.
US dealers spent $9.96 billion on advertising last year — $739 per vehicle sold. The number worth comparing it to is what it costs to talk to someone you already sold.
