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The top 10 dealer groups now move 11.1% of US new vehicles. The gap between a group store and a single rooftop isn't capital — it's whether marketing runs as one system.
New-vehicle sales are forecast to close 2026 down 2.9%. When the market stops handing you volume, growth has to come from the customers already in your database.
As automotive vendor support thins out industry-wide, a dedicated performance manager with a capped client load is more relevant than ever.
