Retention & Lifecycle Marketing
Automated, data-driven outreach timed to real customer signals — service reminders, trade-in equity alerts, lease renewals, and post-sale engagement.
Vicimus layers onto the DMS and CRM you already run. No rip-and-replace, no new headcount, no long-term contract — just the customers you have already paid for, brought back into your service lane and your showroom.
Takes about a minute. You get a printable brief with the numbers for your store.
of owners who service where they bought say they will buy their next vehicle there. Retention is not a service metric — it is next year’s sales forecast.
Cox Automotive, 2025 Service Industry Studyof owners with a vehicle two years old or newer still return to the selling dealer for service — down from 72% in 2023.
Cox Automotive, 2025 Service Industry Studyaverage advertising cost to retail one new vehicle. Keeping a customer has never been cheaper than buying a stranger.
NADA Data 2025, Annual Financial Profileis the absorption benchmark fixed ops is expected to carry. Every point short of it rides on the sales department.
Widely used industry benchmark (Dynatron Software)Step 02 — Your dealership
Most dealerships run five or six systems from five or six companies. Tell us which, and the brief argues the case against your actual stack — not a generic one.
Step 03 — Your brief
Step 04 — Your brief is ready
Everything you just saw, in the printable brief beside this. Yours to keep whether or not you ever speak to us.
Scheduling carries this brief across, so you won't be asked any of it twice.
Product suite
Start with one. Expand when you're ready. Everything connects directly to your existing DMS, CRM, and OEM data.
Full lifecycle automation across email, SMS, ringless voicemail, and direct mail — driven by your own customer data.
VIN-specific Meta advertising, auto-synced to your live inventory. No manual updates required.
Sales, service, parts, inventory, and financial reporting in one dashboard with VIN-level attribution.
Dealership websites built for conversion — virtual retailing, lead capture, and live DMS sync built in.
Inbound and outbound call handling through our BDC team — every inquiry captured, every appointment booked.
Lifecycle campaigns targeting equity-positive and lease-maturity customers before they shop elsewhere.
Hosted and self-hosted automotive events, customer outreach, BDC support, and in-store execution — powered by Bumper.
Targeted upsell campaigns delivered to new-vehicle owners at the right point in the ownership cycle.
Business phone with call tracking, recording, and campaign attribution built in from day one.
Automated, data-driven outreach timed to real customer signals — service reminders, trade-in equity alerts, lease renewals, and post-sale engagement.
VIN-specific digital advertising that syncs automatically to your live inventory. Every ad always current, always accurate, always relevant.
Professional dealership websites with virtual retailing, lead capture, and real-time CRM integration — every inbound lead handled, none dropped.
Know exactly which campaigns drive calls. Full recording, tracking numbers, and reporting across every channel so you can stop guessing.
Success stories
"The dedicated performance manager makes the difference. We've tried platforms where you're completely on your own after the sale. This isn't that."
"We kept our DMS and our CRM. Bumper just filled in the parts they were never built to do."
"Our service drive finally has a system behind it instead of whoever remembers to call."
About Vicimus
We built the retention layer the industry was missing.
Vicimus was founded in Ontario, Canada on one observation: most dealers had the data to retain their customers — they just didn't have the tools to act on it systematically. Every product we've built since works on the same principle: connect what you already have, close the gaps, and make it easy for a small team to run like a large one.
Technology partners
Bumper connects directly to the DMS, CRM, and OEM platforms your store already runs on.
Get in touch
No long-term contracts. No tools to rip out. We'll show you exactly what Bumper would do for a store like yours.
Sales: 888-301-6178 • Email: sales@vicimus.com • Support: support@vicimus.com