Stop letting accessory revenue walk out the door.

Every vehicle purchase and every service appointment is a chance to sell accessories. Accessory Accelerator automatically presents personalized upgrade options at the moment customers are most likely to buy.

2025 Jeep Wrangler
Vehicle sale$42,995
Accessories added+$0
Total revenue$42,995
Dealer accessory gross+$0
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Overview

Customers will customize.

There are so many untapped opportunities for customers to add accessories to their vehicle. With Accessory Accelerator you capitalize on this revenue stream at exactly the right moments in the ownership lifecycle — at the point of sale, in the service lounge, and through aftersale campaigns.

Key capabilities

Four moments to capture.

01

With Vehicle Purchase

Once a customer agrees to a deal they enter a calm, open state — the perfect time to browse a menu of options that make their purchase unique.

02

For Service Customers

Your service waiting area is a captive audience. Let them review your full menu of accessories while they wait, and watch sales rise.

03

Aftersale Campaigns

Because the application can be sent as a link, we identify customers who didn't buy accessories and retarget them with campaigns.

04

Loyalty & Trust

Customers who purchase accessories and have them installed at the dealership are 5x more likely to return for warranty and maintenance work.

See it work

One customer. Multiple profit opportunities.

Every purchase and every service visit is an accessory opportunity. Pick a department and watch the incremental revenue add up.

Total incremental revenue+$0

How it stacks up

Accessory Accelerator vs. the field.

Selling accessories at the point of sale is table stakes. Accessory Accelerator extends the same engine across the service lane and into automated, retention-connected campaigns — not just the showroom.

Accessory Accelerator
Every department
  • New-vehicle accessory sales
  • Used-vehicle accessory sales
  • Service-lane accessory opportunities
  • Personalized recommendations
  • Accessory visualization
  • Digital customer experience
  • Multi-department deployment
  • Sales-department revenue generation
  • Service-department revenue generation
  • Automated marketing campaigns
  • Integration with retention marketing
  • Dedicated performance management
  • Revenue tracking & reporting
  • Accessory-specific campaign strategy
Insignia Group
Accessory sales
  • New-vehicle accessory sales
  • Used-vehicle accessory sales
  • Service-lane accessory opportunities
  • Personalized recommendations
  • Accessory visualization
  • Digital customer experience
  • Multi-department deployment
  • Sales-department revenue generation
  • Service-department revenue generation
  • ×Automated marketing campaigns
  • ×Integration with retention marketing
  • ×Dedicated performance management
  • Revenue tracking & reporting
  • ×Accessory-specific campaign strategy
AddOnAuto
Point-of-sale
  • New-vehicle accessory sales
  • Used-vehicle accessory sales
  • ×Service-lane accessory opportunities
  • Personalized recommendations
  • Accessory visualization
  • Digital customer experience
  • ×Multi-department deployment
  • Sales-department revenue generation
  • ×Service-department revenue generation
  • ×Automated marketing campaigns
  • ×Integration with retention marketing
  • ×Dedicated performance management
  • Revenue tracking & reporting
  • ×Accessory-specific campaign strategy

Comparison reflects Vicimus's understanding of publicly available information about Insignia Group and AddOnAuto as of 2026, prepared in good faith. Competitor offerings change and may vary by plan, region, and configuration; product and company names are trademarks of their respective owners, used here for identification only. Verify current capabilities with each vendor.

Keep Your Customers Yours

A little-known fact about OEM accessory portals.

Many OEM accessory portals can send customers to a different dealership than the one referring them. If you're driving traffic to the OEM portal, that customer may get a call from your competition — possibly while sitting in your lounge. Accessory Accelerator gives you control over how and where your customers buy.

Happy clients, happy us

We thrive helping our clients succeed.

“Maria and the team at Vicimus are one of the best and most reliable vendors I have ever worked with. The level of customer service has been first class — better than most vendor relationships I have experienced in over 20 years.”

Julia Shauf

“Bumper has got it right — the right message to the right people at the right times.”

Kristi Alguire

Ready to start?

See it running on your store's numbers.

Book a 20-minute demo. No long-term contracts, no tools to rip out.

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