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Where automotive retail actually is, with the numbers behind it.
5 posts
Franchise stores get the software. The US independent and buy-here-pay-here segment is three times larger by rooftop and mostly sold franchise tools at a discount.
The top 10 dealer groups now move 11.1% of US new vehicles. The gap between a group store and a single rooftop isn't capital — it's whether marketing runs as one system.
Dealers drop 30 to 40% of calls and mishandle 43% of leads — not for lack of software. The problem is twelve tools that don't share a customer record.
US dealers spent $9.96 billion on advertising last year — $739 per vehicle sold. The number worth comparing it to is what it costs to talk to someone you already sold.
New-vehicle sales are forecast to close 2026 down 2.9%. When the market stops handing you volume, growth has to come from the customers already in your database.
