Category
Keeping the customers a dealership already paid to acquire.
3 posts
Four measured gaps in the service lane — photos on the RO, the trade valuation nobody offers, the $3,195 tipping point, and the lapsed customers no one owns.
In 2023, 72% of owners with a nearly-new vehicle serviced where they bought it. By 2025 it was 54%. That 18-point drop is the most expensive trend in the business.
How capturing behavioural signals lets your store engage at the forefront of the customer's consideration process, before a third-party lead provider does.
