Bumper Lifecycle is an exciting evolution of our Bumper Retention platform, designed to transform how automotive dealerships engage with customers throughout the entire vehicle ownership journey. From the moment a customer purchases a vehicle to all their relevant maintenance, warranty and service needs, Bumper Lifecycle ensures seamless communication and support, based on an assessment of each individual customers historic behaviors and their post-purchase and future purchase journeys. The platform offers real-time updates on all communications, including engagement tracking of all interactions.
The lifecycle difference, with our lifecycle enhancement, customer engagement is not based on campaigns that would be grouping multiple customers into communication buckets, but rather each customer has their own personalized engagement itinerary and medium preferences, allowing the platform to better communicate with each customer more consistently, accurately and interactively over time. Whether your customers prefer an email, a text message or a voicemail, Bumper Lifecycle deploys the message and communicates with your customers how they choose.
At the core of Bumper Lifecycle is a system that combines multiple communication channels—Email, SMS, Ringless Voicemail, and live Phone Calls—with a customer-specific scheduling and deployment mechanisms. This setup triggers communications for each customer at exactly the right time based on their individual needs. The process is fully automated and runs every day, producing consistent results without requiring any involvement from the dealership. Campaigns are sent out automatically, and the outcomes are delivered directly to the dealership, making it easy to stay connected with customers.
What truly sets Bumper Lifecycle apart is its ability to foster long-term customer engagement. As vehicles age, the platform shifts focus to helping owners make informed decisions about repairs, upgrades, and eventually, selling or trading in their cars. This approach maximizes the value of each customer interaction, ensuring that dealerships remain an essential partner throughout the entire ownership cycle. With Bumper Lifecycle, the automotive service landscape evolves into a proactive, customer-centric experience, driving both revenue growth and customer retention.
