Legal
How Vicimus collects, uses, and protects personal information across our website and the Bumper platform.
Effective date: August 26, 2026
This policy explains how Vicimus Inc. ("Vicimus," "we," "us") handles personal information in two different roles, and it's worth separating them up front:
Through the website: contact, demo-request, support, and career-application form fields (such as name, email, phone, dealership or company name, city, state or province, and the message you send), plus resumes, cover letters, and support screenshots you choose to attach. We also collect campaign and referral details supplied with your visit (such as UTM source, medium, and campaign), along with standard analytics data (pages visited, referring source, device/browser type, public IP address, and approximate location derived from that address). On a first visit, your browser may also receive a two-letter US or Canadian country code from the country-lookup provider described below.
Through the Bumper platform, on behalf of our dealer clients: the customer records a dealership uploads or connects via their DMS/CRM integration — typically name, contact information, and vehicle or service history — used to run the retention and marketing programs that dealership has configured.
On a first visit, if you have not already selected a market, your browser may contact api.country.is to determine whether your public internet address is associated with the United States or Canada. That service receives the public IP address from which the request is made and returns a two-letter country code. Vicimus does not request browser GPS coordinates or precise device location for this feature, and does not store the returned country code in a Vicimus profile.
We use the country code only to route you to the corresponding US or Canadian version of the Site. The lookup may be inaccurate, particularly when you use a VPN, proxy, corporate network, mobile carrier, or travel. You can switch markets at any time. A manual selection is stored in a first-party cookie for up to one year and overrides automatic routing. A once-per-tab session marker helps avoid repeated lookups.
When you use Bumper text-message services, Vicimus receives your mobile number, the messages you send, and any comments or feedback supplied through the service. Messages are stored on systems operated by Vicimus and trusted service providers.
You may opt in through a participating dealership's customer paperwork or by replying YES to a confirmation message. Texts may include customer service and support, event invitations, service reminders, and information about relevant products or services. Message frequency varies and message and data rates may apply. Reply HELP for help or STOP to cancel at any time.
We do not rent or sell personal information. Website sales inquiries may be stored in our marketing operations system and sent to HubSpot, our customer relationship management provider, so we can assign the inquiry, manage follow-up, and measure campaign performance. We may disclose information when you have consented; to trusted service providers processing it on our instructions; to the dealership using Bumper to communicate with you; to enforce our terms; to comply with subpoenas, court orders, or other legal process; to investigate fraud, unlawful activity, safety threats, or violations of our terms; or as part of a merger, acquisition, or transfer of assets. We may also share aggregated information that does not identify an individual.
Mobile information will not be shared with third parties or affiliates for their marketing or promotional purposes. Text-message originator opt-in data and consent will not be shared with, sold to, or rented to third parties. Information may be shared with subcontractors solely to provide supporting services such as customer service, hosting, and message delivery.
For regional site routing, the visitor's browser sends its public IP address directly to api.country.is, which returns a country code. The provider's handling of that request is subject to its own practices. Vicimus does not send form entries, names, email addresses, dealership information, GPS coordinates, or Bumper customer records with this lookup.
Our website uses cookies and similar technologies for core functionality and privacy-conscious analytics. A manual US or Canada selection is stored in the first-party vicimus_market cookie for up to one year and overrides automatic routing. The browser also uses a session-storage marker for the current tab after attempting country detection so it does not repeat the lookup on each page. You can control cookies and site storage through your browser settings; disabling them may affect market-selection and other site features.
Depending on where you're located, you may have rights to access, correct, or request deletion of your personal information, and to withdraw consent for marketing communications at any time. Every marketing email and SMS sent through the Bumper platform includes a working unsubscribe mechanism. To exercise these rights or ask a question, contact us at privacy@vicimus.com.
We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information we handle, including precautions intended to authenticate recipients of SMS/MMS messages. We retain personal information only as long as needed for the purposes described here or as required by law.
No transmission or storage system can be guaranteed completely secure. Information sent through SMS/MMS travels through third-party infrastructure, including message-delivery platforms and carrier networks, that Vicimus does not control.
Vicimus operates in Canada and the United States. Information may be processed or stored in either country as part of delivering the service. Third-party providers, including the country-lookup provider used for regional routing, may process requests in other jurisdictions subject to their own legal obligations and practices.
Our website and platform are directed at businesses, not children. We do not knowingly collect personal information from children.
We may update this policy as our practices or applicable law change. Material changes will be reflected by an updated date at the top of this page.
Questions about this policy: privacy@vicimus.com · 888-301-6178 · Vicimus Inc., Ontario, Canada.
