MAXIMIZE CONVERSIONS, MINIMIZE SPENDING.

The automotive marketing platform for retention and conquest.

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Raise your dealership’s digital marketing game with Bumper. This powerful platform lets you send out promotional campaigns to prospects and existing customers, bringing in the leads that you need. Equipped with an excellent audience selector, it populates a customer list from your CRM within seconds. After which, you can simply pick from a vast library of ready-to-run campaigns and reach new and existing customers through direct mail, email, SMS and ringless voicemail. Additionally, Bumper Ads gives you the option of marketing to the same audience on Facebook and Google. Campaign themes range from new and used car promotions, winter tires, maintenance offers and more to help you increase revenue across departments.
  • CHOOSE FROM A LIBRARY OF READY-TO-RUN CAMPAIGNS
    • 5+ uniquely creative campaign templates
    • Pick from 15+ pre-loaded campaign messages or create your own
    • Engage prospects individually via direct mail, email, SMS and ringless voicemail
  • EMAIL, SMS AND DIRECT MAIL
    • Create a targeted campaign by simply editing pre-loaded content
    • Direct customers to their own Personal URL (PURL)
    • Easily add customer and vehicle merge fields throughout all campaign channels
  • BEHAVIOURAL TRACKING SHOWS YOU HOW PROSPECTS ARE REACTING
    • Know every customer’s response to their Personalized Webpage
    • Get real-time updates about your prospects, whether they watch a video, print an offer coupon or book appointments
  • TRACK RESPONSES IN REAL-TIME
    • Use your Bumper dashboard to live-track prospects
    • Get insights into every response and use this learning to convert low engagement prospects into booked appointments
  • BUMPER ADS FOR FACEBOOK: REACH A LARGER AUDIENCE
    • Select a pre-designed digital marketing campaign or create your own
    • Bumper Ads are auto-generated in standard sizes and ready to run on Facebook
    • Target an audience according to your goal, whether it is for new car promotions or winter tire offers

BUMPER CAMPAIGNS DELIVER BUMPER RESULTS.


QUICK AND CUSTOM AUDIENCE BUILDER

Easily select customers and prospects in your database using custom filters to build a unique audience for every campaign. Simple filters let you run campaigns for New and Used cars, part replacement, oil changes and F&I. Filter in unsold prospects to drive new sales, reach lease and finance customers before their maturity date or target those who own the vehicles you want to add to your lot. Clear your inventory based on demand and also keep customers returning to your service department!




CAMPAIGNS THAT COMMUNICATE

Create value and customer goodwill by delivering relatable and relevant campaign messaging. Your emails, letters and personal webpages are ideal when it comes to individual engagement but you can also send them out to thousands of prospects with a few clicks. The professionally designed campaign templates let you generate revenue and retention for every department of your store.



CONVERT

Bumper works in tandem with your database to see which customers are ready to buy or about to need a service or even if their lease is about to expire! Real-time behavioural tracking lets you know your customer’s mindset and lets you qualify leads accordingly. Automated lead distribution to your CRM allows you to know exactly which customer to follow-up with.



CAMPAIGN REPORTING

Bumper makes it very easy for you to know how your campaigns are doing. Starting with the open rates for your emails to your personalized webpages which indicate how a customer has engaged with your campaign. This real-time tracking helps you follow-up effectively with leads.


SUPER CHARGE YOUR PRIVATE SALES WITH BUMPER EVENTS

WE BRING THE TECHNOLOGY, THE IN-STORE EVENT SIGNAGE AND AN EVENT COACH. YOU MAKE THE SALES. 

Unlike traditional private sales a Bumper Event comes with access to Bumper and Bumper Ads, giving you the opportunity to invite, manage and follow-up with your customers. Our event coach will work with your team, help train, and make calls. On sale days they will meet, greet and qualify customers. Telling the story of the sale. We’ll even show up with all the in-store signage including posters, banners, sales folios, sold signs, a registration table and an appointment tracker! 

A 3 DAY EVENT INCLUDES:

  • 1 Year of Bumper Platform Access 
  • 500 Printed Invites 
  • 500 SMS Texts 
  • 500 Calls from our BDC 
  • 500 Ringless Voice Mails 
  • 500 emails 
  • 500 Personalized Web Pages 
  • Showroom Activation kit 
  • In-Store Coach for the Event 

ADD FACEBOOK AND GOOGLE ADVERTISING!


WE CAN EVEN HELP YOU CREATE A VIRTUAL SALES EVENT.  
Unlike traditional private sales a Bumper Event comes with access to Bumper and Bumper Ads, giving you the opportunity to invite, manage and follow-up with your customers. 


RELATED PRODUCTS AND SERVICES

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SOME OF OUR WORK

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38 cars. 48 hours. Bumper Campaign
Private and Profitable logo
Private and Profitable Bumper Campaign
An Upgrade Well Done logo
An Upgrade Well Done Bumper Campaign
The Coolest Summer Service with Acura logo
The Coolest Summer Service with Acura Bumper Campaign
One Campaign Generated $57,354! logo
One Campaign Generated $57,354! Bumper Campaign

HOW A DEALER GROUP CAN USE BUMPER

Results from 5 stores who used Bumper over a 6-month period...
Total Contacts 34,597
Total Leads 4,031
Total Vehicles Sold 344
Total Cost On Campaigns $23,349
Total Gross Generated $625,168
First Toyota Store 139 CARS SOLD
First Hyundai Store 60 CARS SOLD
Lexus Store 26 CARS SOLD
Second Hyundai Store 76 CARS SOLD
Second Toyota Store 43 CARS SOLD
Your dealership could be next! BOOK A DEMO TODAY
Pricing Plans Pricing Plans

Bumper

$599/MO

  • GET Access to Bumper. Retain your customers. Create campaigns with:
    • Unlimited personal webpages
    • Unlimited ringless voicemail
    • Unlimited SMS
    • Unlimited emails
    • PLUS GET Bumper Ads for 25% of Ad Spend per campaign
  • Onboarding & Training $999 one-time fee
  • ADD-ONS:
    • DMS Data Integration $75 USD/Month + one time set fee $300 USD
    • Enhanced Management Package $895/Month
  • Standard mailing rates apply $2.29 per direct mail letter

Bumper Ads

Starting From

$399/MO

  • GET Access to Bumper Ads. Conquest new customers. Create and launch campaigns with:
    • Facebook Ads
    • Google Ads
    • Linked campaign webpages
    • Track all customer actions
    • PLUS Access to Bumper on a pay-as-you-go basis.
    • PLUS Access to Bumper Inventory Ads
  • Onboarding & Training  $999 one-time fee
  • Standard rates apply
    • $0.49 per email
    • $0.49 per ringless voicemail
    • $0.49 per SMS
    • $2.89 per mailed letter with webpage
  • 20% of a dealer ad spend, with a minimum charge of $399/month.

Bundled Package

$799/MO

  • GET Access to Bumper ($599/mo value) Bumper Ads ($399/mo value). Combine your retention and conquest marketing in one platform with both platforms.
  • Onboarding & Training $999 one-time fee
  • ADD-ONS:
    • DMS Data Integration $75 USD/Month + one time set fee $300 USD
    • Enhanced Management Package $895/Month
  • Standard mailing rates apply $2.29 per direct mail letters

Pay-As-You-Go

$999/YR

  • GET Access to Bumper Bumper Ads without a monthly fee. Access Bumper only when you need it for events or promotions. You only pay when you send out a campaign.
  • ADD-ONS:
    • DMS Data Integration $75 USD/Month + one time set fee $300 USD
    • Enhanced Management Package $895/Month
  • Standard rates apply:
    • $0.49 per email
    • $0.49 per ringless voicemail
    • $0.49 per SMS
    • $2.89 per mailed letter with personal webpage
    • 25% of Ad Spend per campaign in Bumper Ads