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CASE STUDY

IMPROVE CUSTOMER SERVICE EVALUATIONS, REDUCE APPOINTMENT WAIT TIMES AND BANK MORE FLAT-RATE SHOP HOURS WITH BUMPER’S SERVICE-TARGETED CAMPAIGN THEMES

 

Using Bumper to consolidate your marketing activities for multiple purposes, across multiple departments, gives you a single-source platform for deepening your customer relationships while expanding your ability to track and measure campaign success and ROI at the same time.

This dealership launched an email-only campaign to invite 1,148 existing customers to their service department during an off-peak time, which helped them even out the peaks and valleys in their service bays. Customers were able to avoid the seasonal rush on winter tire changeovers which resulted in reduced appointment wait times and improving overall customer satisfaction scores.

Bumper highlighted 111 qualified hot and warm leads who responded to this cost-effective strategy – 26 of which had registered for service appointments via their personal landing page – helping the dealership exceed their 6.44% average conversions on campaigns of this type, with an initiative that cost less than $450 to launch.

That’s why Bumper’s detailed, customizable filters help you maximize the value of your dealership’s brand by ‘smart-segmenting’ your DMS more effectively. And you can use it for more than just sales events… especially when your customers experience greater satisfaction with seasonal maintenance, warranty and recall campaigns, parts and service availability, and the added convenience of knowing you’ve got their back… so they’ll keep coming back.


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