Business goals may vary by Tier, but
we all want to improve our relationship with our consumers… and sell more
The consumer journey is much more than an isolated buying cycle. Whether you’re an OEM, a Dealer or one of the many Allied Industries within the sector, we all play a part and are affected by the consumer journey, just as we all touch some aspect of retail operations in the pre-purchase, purchase and post purchase of a vehicle. By understanding how the consumer journey, the vehicle journey and the various employee journey’s across tiers intersect and influence the consumer, we can all benefit. This is why Vicimus provides an end-to-end business perspective that will change your viewpoint on the industry, regardless of where you play in it.