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      <title>One platform, two countries, one person who owns your result</title>
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      <description>Cross-border dealer groups usually run two vendor stacks and two sets of numbers. What it takes to run one — and why the hard part is support, not software.</description>
      <pubDate>Wed, 12 Aug 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Claudio)</author>
      <category>Company</category>
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      <title>The $230 repair order gap, and three others like it</title>
      <link>https://vicimus.com/updates/service-lane-revenue-gaps.html</link>
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      <description>Four measured gaps in the service lane — photos on the RO, the trade valuation nobody offers, the $3,195 tipping point, and the lapsed customers no one owns.</description>
      <pubDate>Tue, 11 Aug 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Sam)</author>
      <category>Retention</category>
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      <title>52,000 independent dealers, and almost nobody building for them</title>
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      <description>Franchise stores get the software. The US independent and buy-here-pay-here segment is three times larger by rooftop and mostly sold franchise tools at a discount.</description>
      <pubDate>Mon, 10 Aug 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Sam)</author>
      <category>Industry</category>
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      <title>Every dealership report tells you what happened. Pie tells you why.</title>
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      <description>Dealers don't lack reports. They lack a report that survives a disagreement — one number all four departments accept, with the reason behind the trend attached.</description>
      <pubDate>Fri, 07 Aug 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Tanya)</author>
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      <title>Consolidation is a marketing problem before it's an M&amp;A problem</title>
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      <description>The top 10 dealer groups now move 11.1% of US new vehicles. The gap between a group store and a single rooftop isn't capital — it's whether marketing runs as one system.</description>
      <pubDate>Thu, 06 Aug 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Sam)</author>
      <category>Industry</category>
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      <title>Building for CASL made us better at TCPA</title>
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      <description>Canada's anti-spam law forced express consent and clean audit trails from day one. Then US consent rules tightened in 2025 — and the hard part was already built.</description>
      <pubDate>Wed, 05 Aug 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Craig)</author>
      <category>Company</category>
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      <title>Connect, don't replace: surviving the dealer tech shakeout</title>
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      <description>Dealers drop 30 to 40% of calls and mishandle 43% of leads — not for lack of software. The problem is twelve tools that don't share a customer record.</description>
      <pubDate>Tue, 04 Aug 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Claudio)</author>
      <category>Industry</category>
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      <title>The channel matters more than the message</title>
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      <description>Most retention programmes fail on delivery, not copy. Smart Messaging watches which medium each customer actually engages with, then stops using the other three.</description>
      <pubDate>Mon, 03 Aug 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Claudio)</author>
      <category>Product</category>
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      <title>Why a Canadian company is betting on the American service lane</title>
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      <description>There are roughly 69,000 active dealerships in the US and the same retention gap we spent sixteen years solving in Canada. The problem crosses the border cleanly.</description>
      <pubDate>Fri, 31 Jul 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Craig)</author>
      <category>Company</category>
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      <title>$739 a car: what dealers paid to find a buyer last year</title>
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      <description>US dealers spent $9.96 billion on advertising last year — $739 per vehicle sold. The number worth comparing it to is what it costs to talk to someone you already sold.</description>
      <pubDate>Thu, 30 Jul 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Sam)</author>
      <category>Industry</category>
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      <title>54%: the service retention number worth putting on the wall</title>
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      <description>In 2023, 72% of owners with a nearly-new vehicle serviced where they bought it. By 2025 it was 54%. That 18-point drop is the most expensive trend in the business.</description>
      <pubDate>Wed, 29 Jul 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Tanya)</author>
      <category>Retention</category>
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      <title>A 15.8 million year isn't a bad year. It's a different job.</title>
      <link>https://vicimus.com/updates/selective-market-2026.html</link>
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      <description>New-vehicle sales are forecast to close 2026 down 2.9%. When the market stops handing you volume, growth has to come from the customers already in your database.</description>
      <pubDate>Tue, 28 Jul 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Craig)</author>
      <category>Industry</category>
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      <title>Pie adds VIN-level attribution across departments</title>
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      <description>Sales, service, parts and inventory reporting now share a single connected layer — with benchmarked KPIs and trend analysis tied back to the vehicle.</description>
      <pubDate>Thu, 15 Jan 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Claudio)</author>
      <category>Product</category>
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      <title>Why white-glove support still matters in 2026</title>
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      <description>As automotive vendor support thins out industry-wide, a dedicated performance manager with a capped client load is more relevant than ever.</description>
      <pubDate>Thu, 08 Jan 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Tanya)</author>
      <category>Company</category>
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      <title>Intent mining: reaching customers before they shop</title>
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      <description>How capturing behavioural signals lets your store engage at the forefront of the customer's consideration process, before a third-party lead provider does.</description>
      <pubDate>Fri, 02 Jan 2026 09:00:00 +0000</pubDate>
      <author>noreply@vicimus.com (Claudio)</author>
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