1 (866) 503 6354


steering wheel image

Then click the link to your personal webpage and experience an example of how your dealership can communicate with your targeted prospects and customers using data-powered engagement, every day.
It's push button easy.

1 (866) 503-6354

I'd like to schedule a Demo

Please enter your info below.

Todd Lawson

Chief Creative Officer

With over fifteen years working at all levels of the creative process in a variety of fields Todd has created, lead and influenced the execution of globally award-winning solutions in a number of roles. No stranger to Automotive and often working with all three tiers at the same time. At Vicimus he operates as the gatekeeper for the company's creative pulse on design direction, UI and UX product development, marketing and creative services and idea mining. He lives for over-thinking, over-refining, over-pushing and creating a Full-Stack Creative Culture where expectations are to find a solution even if you have to teach yourself a tool or skill to do it.

About Todd Lawson

Todd began working in automotive in 2007 after joining Dashboard, helping define the digital and direct mail marketing for the Ontario Toyota Dealers Association.

This quickly expanded to creating seasonal service focused marketing for the Ontario Toyota dealers Association that then grew into opportunities to collaborate with Dentsu Advertising on Toyota Canada digital promotions.

After a 5 years stretch at acclaimed ad agency Grey Canada which helped Todd garner international recognition for a variety of national and international advertising campaigns he returned to Dashboard to help transition the firm into full automotive focused product development on Glovebox and other prototype products.

In 2016 working with a very small and dedicated team Todd creative directed and co-birthed the Strategy Mob Magazine brand, which included a high quality dealer focused magazine and companion web portal.

Outside of product and internal marketing efforts Todd was also fortunate enough to work with Nissan Canada, Infiniti, The Suburban Collection out of Michigan and the Canadian International Auto Show web site as he supplied insight and guidance to the creative services wing of Vicimus.

Where do you see the future of the industry heading.

In my eyes the industry is finishing a long game of playing catch up and will soon launch ahead of many marketing and retail verticals with regards to quality and smarts in execution.


Battle of the Auto Brand Vs. the Offer

Posted on August 18, 2015
by Todd Lawson

Automotive Dealerships...It’s not all about your best offers. It’s not all about clean design...


Todd is one of those rare creative professionals who not only produces beautiful and inspired design, but actively leads the process around it...



In 2014 & 2015 ranked one of the top Art Directors in Canada by Strategy Magazine’s Creative Report Card (ranked 9th and 15th respectively) based on overall awards received


As I got to know and work with Todd, I began to know him personally. He embodied all of his creative works characteristics while also being one of the most calm, cool and collected creatives that I've had the pleasure of working with.



The Creative, UX and UI department’s job is to be the glue between technology and client interests having to think and act both in the daily needs of our users as well as imagine what is next before anyone else does. We like to think of ourselves not as bottlenecks or gatekeepers (even though we often can be) but as a culture and heart beat for pride in the work.

Dawn Of The Full Stack Creative

Posted on February 22, 2016
by Todd Lawson

There once was an employee to said "It wasn't their job." So someone took their place.


"Todd excels at communicating sophisticated ideas and strategies to our clients. His delivery and attention to the key details in a presentation scenario allows our clients to comprehend and rally around the ideas quickly."

Brent Wees, Director Of First Impressions, NextUp

Dealer & Designer: Creative Solution

Posted on September 25, 2015
by Todd Lawson

Your focus is on moving metal. A good relationship with your creative team will help you sell more.


Welcome to my site, now f@*k off!

Posted on June 23, 2015
by Todd Lawson

I recently sat next to a rather pungent young gentleman (ok – younger than my mid 30s self) on a train as he talked to his co-traveller.

Todd’s strong leadership, communication and customer service skills were the reason this project was such a huge success for the AutoShow. It didn’t matter what the task or request was, he made it happen for us. We cannot thank him enough as he was a true pleasure to work with!

Stephanie Thompson | Manager, Marketing & Operations | Canadian International AutoShow

Words by Todd

10 Fall and Winter Service Quick Tips You Can Plan Now.

September 11, 2019

We start getting requests for fall service campaigns in August from some of our more […]

(Read More)

Target the right customer at the right time.

April 29, 2019

There are key times when car owners look towards a new purchase and begin to […]

(Read More)

Sell More in March With Creativity and Smarts

March 1, 2019

For those of us in the automotive industry, March signals the true start of the […]

(Read More)

Getting Your Dealership Unstuck with the Right Software

February 4, 2019

“That’s the way we do things around here.” You can put that epitaph on the […]

(Read More)

How do consumers like to be communicated with?

It’s a question that marketers in all industries ask themselves and one that should be […]

(Read More)

How to maximize your Marketing Goals in 2019

January 14, 2019

By Tanya Gray, Performance Manager & Team Leader That time of the year has come […]

(Read More)

People don’t get into the car business because they love using software.

Published in the January 2019 Issue of AutoSuccess Magazine By Morry Patoka, COO & EVP […]

(Read More)

QR Codes…really!

December 12, 2018

Today if you mention QR Codes to a room of people you may well get […]

(Read More)

8 video strategies you can do now.

November 14, 2018

Dealers, Google Says ‘Think Video’ but how do you start? In September 2018 Thinkwithgoogle.com published […]

(Read More)

The Only Two Rules for Ridding Trolls from Your Dealership’s Online Presence

October 2, 2018

Newton’s third law of motion doesn’t exclusively apply to gravity – it’s dealerships too; what […]

(Read More)

Micro-moments: Convert Online Leads into Sales Every Time!

September 11, 2018

Fact: the fastest way between two points is a straight line. A prospect’s journey, on […]

(Read More)

August Sales Drivers to Bump Up Your Revenue

August 17, 2018

Make the last month of the summer the highlight of your sales season with campaign […]

(Read More)

Must Have Summer Sales Tips

July 5, 2018

July is the No Excuse Sales Month. Well, they all are, but this one especially. […]

(Read More)

What’s in a name? Everything.

June 28, 2018

We live, breathe, eat and sleep automotive. Ask any Vicimus employee about what they like […]

(Read More)

How Metrics Can Mess With Dealership Success

May 15, 2018

Not to sound overly dramatic but… Numbers can lie. People can lie. People controlling numbers […]

(Read More)

NADA: Keeping it Short & Simple

April 4, 2018

NADA: The Mecca of the automotive industry. Vegas’s ubiquitous bright lights draw thousands of industry […]

(Read More)

5 Successful Blogging Topics for Your Dealership

December 6, 2017

An up-to-date blog has great value as a digital marketing tool for your dealership and […]

(Read More)

The 2nd Week Strategy: the plan to make a plan into a process.

November 20, 2017

Does this scenario sound all too familiar? Your new monthly offers arrive last minute, the […]

(Read More)

Launch Your Cold-Weather Marketing Initiatives Early for Maximum Results

November 8, 2017

The cold weather is finally here to stay making it a great time of year […]

(Read More)

5 Automotive Marketing Strategies to Implement Today

October 10, 2017

So what is the key to successful automotive marketing using your website and direct marketing […]

(Read More)


August 31, 2017

Are you intimated by the Anti-Spam Legislation? Are you uncertain about whether or not you […]

(Read More)

Press Release: Vicimus Moves Forward

June 28, 2017

TORONTO, Canada; June 16, 2017 – A little over one year ago, we began our […]

(Read More)

User Experience

May 10, 2017

User Experience is critical to the success or failure of a product in the market. […]

(Read More)

The Fundamental characteristics of data

Our world runs on data. In the time it takes for you to read this […]

(Read More)

Designing the ‘How’
of the thing.

May 9, 2017

How designers need to think about the next wave of technology in automotive. In advertising, […]

(Read More)

Battle of the Auto Brand Vs. the Offer

August 18, 2015

Your customer has a non-existent attention span (less than a gold fish I hear) and your competition is no longer the guy in your backyard or down the street – but the dealer three towns over. Blame the Internet...

(Read More)

Dealer & Designer: Creative Solution

September 25, 2015

You have a great dealership. Good deals, too. But something is stopping people from coming through your doors. I’m not talking about a dirty showroom or a bad customer experience; I’m talking about bad marketing....

(Read More)

Read More

Receive the Vicimus monthly newsletter:

Ready to Solve Your Problems?

Connect with us at 1 (866) 503 6354

Email info@vicimus.com

Sign Up For Our Newsletter

Sign Up For Our Newsletter