January 14, 2019
By Tanya Gray, Performance Manager & Team Leader That time of the year has come […](Read More)
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With both a marketing and automotive background, Tanya takes the valuable skills learned from both these areas across a wide variety of marketing services at Vicimus. Not only does Tanya implement marketing strategies which often receive ROI numbers over 500%, but she is also a certified expert in both Google Analytics and Google AdWords. Tanya is a proven over-achiever, she puts her energy and efforts into perfecting marketing strategies that have continuously proven their success and ensures she is maximizing the results every time.
Tanya graduated with a marketing degree in 2013 and has since worked as a marketing representative for a handful of non-profit organizations; developing marketing campaigns, writing press releases for local magazines and managing social media platforms.
Tanya entered the automotive industry in 2014 where she was responsible for a number of different positions across the dealership, some of which include; structuring a unique method for coordinating new and used vehicle deliveries, responsible for Dealer Trades, organizing and structuring customer care seminars, assisting the business manager with preparing all financial documents for deliveries, as well as new and used vehicle sales. Working in a dealership, Tanya was able to understand not only the daily pains the management team experienced, but also began to understand the dealership customer and the process that customer takes before buying a car.
After two years of working within an auto group, Tanya had decided to combine her love of marketing and the automotive industry, with a career at Vicimus. Tanya now works as our Director of Client Operations where she manages website operations for a variety of Tier2 websites, offers support and strategic planning to an array of clients across multiple brands, and implements SEO strategy, digital marketing campaigns, and sales and retention approaches to Auto Groups across Canada.
The digital world is changing every day and it’s no secret that online shopping will continue to dominate. The online shopper is knowledgeable and informed and it’s up to us to provide them with relevant, honest information using the ever-evolving marketing platforms that either we’re developing or are available in the market.
Performance Managers get to see a very unique side to the business. Coordinating daily with GM’s from various dealerships, complimentary vendors, as well as executive members from the company, we are able to assist with the evolution of our products by ensuring our clients’ needs are being represented throughout all aspects of the business.