January 14, 2019
Published in the January 2019 Issue of AutoSuccess Magazine By Morry Patoka, COO & EVP […](Read More)
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Morry is a business builder. His experience working for, running or consulting with all kinds of companies from start-ups to multinationals, has given Morry a rare and comprehensive insight into what it takes to create the conditions for success. He digs into finance as much as marketing; dissects operations with as much energy as he guides strategy. Since his beginnings as a creative guy in the ad world, he has managed a tech company, a private equity firm, and a digital marketing company, among many other roles and contributions to private, public and government organizations. Today, as EVP & COO of Vicimus, Morry is focused on establishing the foundation of the business to grow globally with quality products that solve real problems throughout all tiers of the auto industry.
Morry’s experience with automotive goes way, way back to his first job, writing, producing and directing television commercials. Not the big budget manufacturer ads. We’re talking local dealer commercials that represented the essence of the car business – cars, deals and personalities that are still bigger than life.
Later in his career, Morry worked with auto manufacturers on interactive one-to-one communication programs, when data-driven CRM strategies were being deployed through direct mail and the internet was just becoming, the internet. Even today, his data-driven strategies are leading the way to smarter consumer engagement and better ROI.
Some years later, Morry embraced the opportunity to go deep into automotive, working with Dashboard, an automotive digital agency, to evolve their services model into a SaaS company. From that point, he was fully back in the car business, working with vendors, consulting for dealer groups and happily, here at Vicimus.
As consumer purchasing behaviour evolves, we’re working to enable the right people within the industry to more effectively work with consumers throughout their journey. We build for the global marketplace, and deliver locally to create meaningful connections between the people who make, sell, service and buy cars.
It is essential for us, as the executive team, to be people focused. Get the right people doing what they do best. Stay closely linked and accountable to our customers. Get things done right today, and always keep working on what’s next.
Morry is a rare blend of a strategic visionary leader that is matched by a focused driven results based tactical mind. I had the pleasure of working for and alongside Morry. Approachable and calm in any circumstance; Morry captained our expanding organization to continued success through a series of difficult growth spurts. His high standards, integrity and firm moral compass are surely to be of extraordinary value for any organization that wants to succeed. I would strongly recommend Morry; and am anxious to work together with him in the future. He is a great leader; and equally has become a great friend.
I recommend engaging Morry Patoka to help you understand how to improve your business now and to put in place the building blocks for meaningful growth.
Over a decade ago, Morry hired me as an Account Manager at a tech company creating very sophisticated CRM programs. During my time there I learned three important things - how to create and deliver complex strategic solutions, how to deliver measurable results and how to build a company’s culture.
Years later, I was excited to engage Morry’s services to lead my own company in a strategic planning exercise that helped us differentiate our offering and to grow our business. It was so vital to our future that we have continued to work with Morry on a regular basis since summer of 2010. He has helped us to improve operationally, strategically and financially and as a result, we were recently listed as one of Canada's Top 50 New Growth Companies in PROFIT Magazine.
The first time I worked with Morry was, and this is a bit frightening to say, 1988. What struck me back then and continues to this day, is Morry’s unique perspective on strategy. Marketing strategy. Business strategy. It doesn’t matter because whatever he works on, he peels back many, many layers to find the real nuggets that make all the difference to a successful outcome. I would definitely recommend Morry to any company that is stuck, or wants to take their business to the next level.