Using micro targeted Tire Sale campaigns this dealership used Bumper to send out 8 versions of their sale communication. Offering an Alignment Offer and Brake Offers with tire purchase, Service Hours PDF download and a Winter Tire PDF download – they gave their customers clear and simple but valuable content to digest quickly leading to 296 total generated Leads.
The highest conversion rate for these campaigns was 21.26 % with the lowest being 5.51 %. However, they did greatly increase their amount sold compared to the previous winter tire season
