VW TIRE SALE

Created with Bumper
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  • Invites Sent (8 Campaigns) 1815
  • Unique Opens 827
  • Engaged Leads 96
  • Warm Leads 136
  • Hot Leads 64
  • Average Conversion Rate 8.24
Using micro targeted Tire Sale campaigns this dealership used Bumper to send out 8 versions of their sale communication. Offering an Alignment Offer and Brake Offers with tire purchase, Service Hours PDF download and a Winter Tire PDF download – they gave their customers clear and simple but valuable content to digest quickly leading to 296 total generated Leads. The highest conversion rate for these campaigns was 21.26 % with the lowest being 5.51 %. However, they did greatly increase their amount sold compared to the previous winter tire season

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