Brief:
COVID-19 brought along some tough times for people everywhere. Dealerships too had to adjust the way they promoted their vehicles. Our partners at Phaeton Auto Group brought a challenge to us – Promote affordable cars to the audience by equating it to the cost of transit with an added layer of social distancing for safety.
Insights:
Taking into account the safety measures COVID-19 had created, we found a way to say that Phaeton Auto Group’s Toyota Yaris and Hyundai Venue were the right choice to make. It came down to picking between transit or a comfortable commute, one where you are distanced from others.
Execution:
A series of outdoor transit ads highlighting the importance of a socially-distanced commute where it isn’t an everyday struggle to catch a seat and still have some breathing room. Plus, we underlined the fact that the monthly payments on both the cars is the same as a TTC monthly pass! Have a look here:
Vicimus is equipped with a seasoned and quick creative team. And they are on hand, ready to expertly execute any brief given to them. So, dealers looking for custom artwork for Bumper campaigns, website banners, transit ads, full-fledged video production and everything in between, can simply reach out with a brief. We will deliver creative loaded with quality.
