This client actually broke their 10 day sale campaign into separate campaigns based on models and saw conversion rates as high as 7 % but sold more vehicles with the personalized campaigns. Proving small lifts with targeted prospects can make a real difference for incremental sales.
The campaign hosted a wealth of value with a service credit offer, loyalty bonus offer, a second bonus offer, a campaign video that loaded directly into their personal webpage and an NBA Raptors draw. Additionally they used the Update Ownership option – letting customers in their database let them know if they no longer owned the vehicle the dealership was targeting. This helped them clean their database in the process.
Throughout an 8-10 week period, this KIA Dealer, was been able to generate an average of 20 opportunities per Bumper Campaign. In total, over 5 campaigns, Bumper, has been able to generate 100 new opportunities for the Dealership by utilizing existing CRM data to target specific customers.
