Spring brings with it the smell of service and Burlington Hyundai were looking to get their service bay buzzing. For that, they went with a Bumper campaign focused on Direct Mail. Since they were reaching out to their existing customer base, the campaign relied on Personalized Webpages, each one engaging the customer with the value offer of the campaign.
The results were more than fruitful as they saw 201 engagements and 224 hot leads making for a very successful spring service period.
