Brief:
Our partners at Phaeton came to us with a challenge for their Hyundai and Toyota stores. They were pushing a trade in promotion based on a fair deal plus a unique added proposition – Protection of up to $7500 for job loss debt on all finance and lease purchases.
Insights:
A unique and truly wholesome offering like this needed to be conveyed in a serious and straightforward manner. They were going beyond just their business and assuring buyers with financial support. The emphasis still remained on the fair trade in with an assurance.
Execution:
A series of bus back ads where we kept the messaging big, bold and easy to read since it was a moving medium. The copy focused on the ease of the trade in where customers have to simply drive in. Another execution has the copy announce that the store was ready to buy your car with an assurance to allay any financial fears. Have a look here:
Vicimus is equipped with a seasoned and quick creative team. And they are on hand, ready to expertly execute any brief given to them. So, dealers looking for custom artwork for Bumper campaigns, website banners, transit ads, full-fledged video production and everything in between, can simply reach out with a brief. We will deliver creative loaded with quality.
