Who doesn’t like some fun in the sun? But a Summer Road Trip also means maintenance. So, Acura asked its customers to come in for a service that would have their car in top notch condition to take on long and winding roads. Offering free inspection, fluid top up and wash with a Bumper letter campaign, Acura drew in 43 hot leads from just 888 letters! It definitely made their summer a tad warmer and happier!