VW TIRE SALE

Created with Bumper - March 4, 2020
  • 1815 Invites Sent (8 Campaigns)
  • 827 Unique Opens
  • 96 Engaged Leads
  • 136 Warm Leads
  • 64 Hot Leads
  • 8.24 Average Conversion Rate

Using micro targeted Tire Sale campaigns this dealership used Bumper to send out 8 versions of their sale communication. Offering an Alignment Offer and Brake Offers with tire purchase, Service Hours PDF download and a Winter Tire PDF download – they gave their customers clear and simple but valuable content to digest quickly leading to 296 total generated Leads.

The highest conversion rate for these campaigns was 21.26 % with the lowest being 5.51 %. However, they did greatly increase their amount sold compared to the previous winter tire season

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