KIA SERVICE CAMPAIGNS
- 313 Letters - 19 Direct Visits
- 248 Emails - 115 Unique Opens
- 6 Engaged Leads
- 2 Warm Leads
- 9 Hot Leads
This dealership focused on service campaigns that leveraged Bumper’s automated Direct Mail combined with Emails to direct their customers to their personalized webpages. This was done as their regular service cycle for customers due for vehicle maintenance.
The campaigns featured multiple valuable content including Service Offers, Recommended Service PDF sheets, Inspection Reports, a Kia Service Tech Tips Video and the ability for customers to update their vehicle ownership – incase they no longer owned the vehicle listed in the stores database. Having this content allowed for the customers interactions to be better tracked as they engaged with content.