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User Experience

TORONTO, ONTARIOMay 10, 2017

Shreya Sadhan

User Experience is critical to the success or failure of a product in the market. First of all, it is essential to understand what we exactly mean by user experience. User experience is what it sounds like, i.e. when someone interacts with your system or product, they have some sort of experience. It involves how the individual user feels when he or she interacts with your product – e.g., websites, applications, or software. A user evolves an opinion based on usability, visual appeal, utility, accessibility, design, performance, usefulness, speed, fluidity, marketing, and similar elements.

Knowing your user and giving them a good user experience is the key in order to be successful in your business. In today’s world, we are all aware of the fact that we are living in the age of the customer. You need to observe, listen and understand user from their perspective and your own. The challenge is to understand what the user wants and provide the most effective solution while at the same time simplify the experience and delight them.

Wikipedia defines user experience design to be ”The process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” What makes or breaks a great idea is how useful it is, what’s the usability and lastly is it a delight to your eye. Firstly, you need to solve user’s actual problem by understanding what they actually want and not what they say they want. Secondly, the backbone of any great user experience is usability. Usable products are easy to understand, quick to learn, and smooth to interact with and more easily acceptable by the user. You open them up for the first time, and almost instantly know what to do and how to do it. Thirdly, the user experience offered should be pleasant and enjoyable.

If your system works well, looks good and has a positive impact on the user’s experience, they will remember that experience and are more likely to buy or return to a product as well as recommend it to their friends. So it’s important to focus on the content, flow and UX design. It is important to concentrate on making your product readable, accessible, and usable and forget all of the unnecessary elements. It is important to prioritize these elements and work towards building a more easily acceptable product.

A smart and a great user experience is all what matters and it makes a big difference to the success of a product or a service. One should always try to understand a few things about the user experience. It becomes imperative to ponder over a few questions to understand user experience- How the users use the product? How they navigate through the system? How they discover important new features? How they sense the value and usefulness? Whether it helps them accomplish their goals?

Web and technology have emerged to be the most effective and useful tools in todays age. It is a constantly growing medium hence there are very high expectations from it nowadays. People have become smarter and more aware and are becoming increasingly accustomed to using great products. Uber is one of the best examples to illustrate the same. The idea of paying for a ride or hiring a cab is not new. But Uber created a great experience, which made the idea come across as unique and smart, and got the users excited to use. It had all the necessary elements – usability, acceptability and pleasure, to ensure that the idea was successful and was widely accepted by the user

The experience that you create for the user is as important as the service you provide. With so much competition nowadays, it’s even more important to provide a seamless process with little opportunity for the user to get lost, frustrated or discouraged. A bad user experience can cost you money. You can have a great product with the best marketing strategy and bring thousands of users to your product, but to ensure that you capture and retain users, you need to create user experience that is useful and acceptable.

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