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Todd Lawson

VP, Creative Strategy

With over fifteen years working at all levels of the creative process in a variety of fields Todd has created, lead and influenced the execution of globally award-winning solutions in a number of roles. No stranger to Automotive and often working with all three tiers at the same time. At Vicimus he operates as the gatekeeper for the company's creative pulse on design direction, UI and UX product development, marketing and creative services and idea mining. He lives for over-thinking, over-refining, over-pushing and creating a Full-Stack Creative Culture where expectations are to find a solution even if you have to teach yourself a tool or skill to do it.

About Todd Lawson

Todd began working in automotive in 2007 after joining Dashboard, helping define the digital and direct mail marketing for the Ontario Toyota Dealers Association.

This quickly expanded to creating seasonal service focused marketing for the Ontario Toyota dealers Association that then grew into opportunities to collaborate with Dentsu Advertising on Toyota Canada digital promotions.

After a 5 years stretch at acclaimed ad agency Grey Canada which helped Todd garner international recognition for a variety of national and international advertising campaigns he returned to Dashboard to help transition the firm into full automotive focused product development on Glovebox and other prototype products.

In 2016 working with a very small and dedicated team Todd creative directed and co-birthed the Strategy Mob Magazine brand, which included a high quality dealer focused magazine and companion web portal.

Outside of product and internal marketing efforts Todd was also fortunate enough to work with Nissan Canada, Infiniti, The Suburban Collection out of Michigan and the 2016 Canadian International Auto Shows web site re-launch as he to supply insight and guidance to the creative services wing of Vicimus.

Where do you see the future of the industry heading.

In my eyes the industry is finishing a long game of playing catch up and will soon launch ahead of many marketing and retail verticals with regards to quality and smarts in execution.

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Battle of the Auto Brand Vs. the Offer

Posted on August 18, 2015
by Todd Lawson

Automotive Dealerships...It’s not all about your best offers. It’s not all about clean design...

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Todd is one of those rare creative professionals who not only produces beautiful and inspired design, but actively leads the process around it...

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ACCOMPLISHMENTS
AND AWARDS

In 2014 & 2015 ranked one of the top Art Directors in Canada by Strategy Magazine’s Creative Report Card (ranked 9th and 15th respectively) based on overall awards received

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As I got to know and work with Todd, I began to know him personally. He embodied all of his creative works characteristics while also being one of the most calm, cool and collected creatives that I've had the pleasure of working with.

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WHAT DOES YOUR DEPARTMENT BRING TO VICIMUS? HOW DOES IT INTEGRATE?

The Creative, UX and UI department’s job is to be the glue between technology and client interests having to think and act both in the daily needs of our users as well as imagine what is next before anyone else does. We like to think of ourselves not as bottlenecks or gatekeepers (even though we often can be) but as a culture and heart beat for pride in the work.

Dawn Of The Full Stack Creative

Posted on February 22, 2016
by Todd Lawson

There once was an employee to said "It wasn't their job." So someone took their place.

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"Todd excels at communicating sophisticated ideas and strategies to our clients. His delivery and attention to the key details in a presentation scenario allows our clients to comprehend and rally around the ideas quickly."

Brent Wees, Director Of First Impressions, NextUp

Dealer & Designer: Creative Solution

Posted on September 25, 2015
by Todd Lawson

Your focus is on moving metal. A good relationship with your creative team will help you sell more.

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Welcome to my site, now f@*k off!

Posted on June 23, 2015
by Todd Lawson

I recently sat next to a rather pungent young gentleman (ok – younger than my mid 30s self) on a train as he talked to his co-traveller.

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Todd’s strong leadership, communication and customer service skills were the reason this project was such a huge success for the AutoShow. It didn’t matter what the task or request was, he made it happen for us. We cannot thank him enough as he was a true pleasure to work with!

Stephanie Thompson | Manager, Marketing & Operations | Canadian International AutoShow

Words by Todd

Designing the ‘How’
of the thing.

May 9, 2017

How designers need to think about the next wave of technology in automotive. In advertising, […]

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Battle of the Auto Brand Vs. the Offer

August 18, 2015

Your customer has a non-existent attention span (less than a gold fish I hear) and your competition is no longer the guy in your backyard or down the street – but the dealer three towns over. Blame the Internet...(Read More)

Dealer & Designer: Creative Solution

September 25, 2015

You have a great dealership. Good deals, too. But something is stopping people from coming through your doors. I’m not talking about a dirty showroom or a bad customer experience; I’m talking about bad marketing....(Read More)


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READY
FOR CHANGE?

Are you looking for better results, greater staff performance and the right digital tools to improve
your business?

We Should Talk