May 9, 2017
How designers need to think about the next wave of technology in automotive. In advertising, […](Read More)
With over fifteen years working at all levels of the creative process in a variety of fields Todd has created, lead and influenced the execution of globally award-winning solutions in a number of roles. No stranger to Automotive and often working with all three tiers at the same time. At Vicimus he operates as the gatekeeper for the company's creative pulse on design direction, UI and UX product development, marketing and creative services and idea mining. He lives for over-thinking, over-refining, over-pushing and creating a Full-Stack Creative Culture where expectations are to find a solution even if you have to teach yourself a tool or skill to do it.
Todd began working in automotive in 2007 after joining Dashboard, with then owner, now Vicimus partner Barry Hillier. Helping define the digital and direct mail marketing for the Ontario Toyota Dealers Association.
This quickly expanded to creating seasonal service focused marketing for the Ontario Toyota dealers Association that then grew into opportunities to collaborate with Dentsu Advertising on Toyota Canada digital promotions.
After a 5 years stretch at acclaimed ad agency Grey Canada which helped Todd garner international recognition for a variety of national and international advertising campaigns he returned to Dashboard to help transition the firm into full automotive focused product development on Glovebox and other prototype products.
In 2016 working with a very small and dedicated team Todd creative directed and co-birthed the Strategy Mob Magazine brand, which included a high quality dealer focused magazine and companion web portal.
Outside of product and internal marketing efforts Todd was also fortunate enough to work with Nissan Canada, Infiniti, The Suburban Collection out of Michigan and the 2016 Canadian International Auto Shows web site re-launch as he to supply insight and guidance to the creative services wing of Vicimus.
In my eyes the industry is finishing a long game of playing catch up and will soon launch ahead of many marketing and retail verticals with regards to quality and smarts in execution.
In my eyes the industry is finishing a long game of playing catch up and will soon launch ahead of many marketing and retail verticals with regards to quality and smarts in execution. The days of sleazy car guy have been replaced with vibrant, smart, self-entrepreneurs who are looking for change and willing to take creative and technological risks. I help foster that urge.
Todd is one of those rare creative professionals who not only produces beautiful and inspired design, but actively leads the process around it. He understands the sweet spot where business objectives and creative innovation intersect and is extremely adept at bringing fresh insights to the projects he works on.
In 2014 & 2015 ranked one of the top Art Directors in Canada by Strategy Magazine’s Creative Report Card (ranked 9th and 15th respectively) based on overall awards received
As I got to know and work with Todd, I began to know him personally. He embodied all of his creative works characteristics while also being one of the most calm, cool and collected creatives that I've had the pleasure of working with. He understands that his personal work is to motivate his artistic talents and he knows that he's professional work needs to achieve results. Todd is impressive in this way.
The Creative, UX and UI department’s job is to be the glue between technology and client interests having to think and act both in the daily needs of our users as well as imagine what is next before anyone else does. We like to think of ourselves not as bottlenecks or gatekeepers (even though we often can be) but as a culture and heart beat for pride in the work.
Stephanie Thompson | Manager, Marketing & Operations | Canadian International AutoShow